Glam Am: ‘Beauty Box’ in New York

Our strategic partners The Taylor Group gave the modulbox a glamorous start on the North American continent: Times Square outside, „Fast & Furious“ actress Jordana Brewster inside, part of Procter & Gamble’s „Every Day Effect“ campaign. In what the company calls „the largest consumer event in the company’s 175 year history“, Procter & Gamble distributed more than 40,000 product samples in a single day in in New York City: coffee drinkers received Scope mouthwash samples, taxi drivers were given Febreze car vent clips, dog owners got free Iams dog treats for their pets.

On the New York Times Square, the modulbox functioned as a pop-up beauty parlor where passers-by could get free barber, salon, personal care, make-up and nail services. On top of these treats, pedestrians got a chance to see actress and model Jordana Brewster at close hand. At the „Procter & Gamble Beauty Box“ event hosted by Cover Girl, a new P&G product was promoted by Jordana Brewster who may be best known to men for turning heads and ignition keys in „The Fast & The Furious“ and most envied by women for her brief past with actor and model Mark Wahlberg (a.k.a. Marky Mark).