Must ESC: pop up, pop ice, pop music

Austria’s ice cream market leader, Eskimo, is National Partner of the Eurovision Song Contest and cooled the ESC visitors with ice cream. A modulbox MAX was used as a high-impact sponsors platform and practical pop-up ice-cream parlor.

Versatility was a decisive factor when Eskimo’s agency Since Today went searching for a suitable event module for the ESC. “We needed a booth that could be assembled and disassembled quickly while simultaneously creating a brand presence suitable for a National Partner,” says Alexander Klima from Since Today. “With so much branding, especially on the roof, we were hard to overlook and it was visually very appealing. The modulbox MAX is the perfect event module: High quality, very easy to handle, only one person is needed to assemble and disassemble and it’s all done very fast. Personally, I was also impressed with the service: It was very professional from the beginning to the end, it was easy, pleasant and very flexible.”

When closed, the modulbox MAX is an 11 square meter mobile cuboid, whose walls open up to create floor, roof and wall panels, becoming an approximately 73 sqm inviting space. The modulbox MAX has a built-in lifting mechanism and can be handled by a single person. All areas can be branded using foil or Dibond, so even when customers only rent an event module for a brief appearance, this appearance can be made to order instead of using one of the many one-size-fits-all disposable solutions on the market.