NatWest Cricket – #TrophyTour

For four months NatWest, as title sponsor of the T20 Blast tournament and England cricket team a customised modulbox toured cricket matches across the country to support the campaign. Fans at the games were immersed in a VR activity where they could face an over in virtual reality and attempt to hit as many sixes as possible.  For each six scored NatWest made a donation to their support charity Chance to Shine.  Scores from the activity were compared in real time to those achieved by the members of the England team who took part throughout the season. A photo opportunity was also available featuring the T20 Blast trophy and a different legend of the sport at each game.

More information about the #TrophyTour here.