mo systeme is proud to act as a sponsor at the Alpari World Match Racing Tour (AWMRT). The international sailing race will take place in six countries and opened in Langenargen on Lake Constance on May 15-20th. In match racing, boats compete in pairs and with slightly different rules that ensure a close and thrilling competition, sometimes causing collisions. This makes match racing an extremely exciting sport, for participants and audience alike.
The module box functions as a pop-up brand space at the race. „For us, the modulbox is a great choice,“ said James Pleasance, Executive Director of AWMRT. „At events, we want to communicate our brand differently. Match racing is an unconventional type of sailing, and the modulbox display is a unique tool that we had never seen – simple, innovative, embodying modernity with its creative design. It can also be combined with other modulboxes, and that is something we would like to do at future events. “ At the two European races of the international sailing competition – on Lake Constance and in Marstrand in Sweden on July 1st-6th – modulbox is used as an adaptable infopoint.