A new home kit is a feature of every new football season. Puma, as the shirt sponsor of the Arsenal, made the most of the occasion and made a whole event out of it!! Located directly outside King’s Cross Station in Central London, they invited the national media to a photo campaign to launch the new shirt with a photo opportunity and autograph session for passing commuters featuring past and present stars from the club. Two L-shaped modulboxes created a football living room with couch and Arsenal memorabilia borrowed from the club’s archives. The action was supported musically by well known Arsenal supporting DJ’s Giles Peterson and Pete Tong playing out from the DJ booth on the roof of one of the modulboxes. Arsenal ensured their football season kicked off with a real bang and a great fan campaign. More information here.